I need to back up my files on my computer.

I want to be an Eco Hero.

Whaddayado?!

You go to www.greenyour.com where they have information on just about everything.

And I mean everything. On top of which, its very web 2.0 and easy to use.

The Arctic.

It:

1. Is the largest inhabited region on Earth
2. Is the most productive marine ecosystem in the world
3. Has the largest deep-water coral reef on the planet
4. Is predicted to have no summer ice by 2040
5. Controls the conveyor-belt current system which keeps UK temperatures mild
6. Contains four of the 10 world’s largest fisheries
7. Has seen the thickness of the ice fall by 10%-15% during the 1990’s
8. Will become ever more acidic as more CO2 is absorbed
9. Is claimed by Russia, America, Canada, Iceland, Greenland and Norway
10. Is thought to hold huge amounts of oil and gas

For some reason, I got Fortune through my letter box this week.

It’s one of those things life coaches tell you to do - ‘read a magazine which you’d never usually buy’.

Well, after learning which is the largest corporation in the States (Wal*Mart), I read a piece about oil and gas in the Arctic…

Over a seven page article, the environment is mentioned once!

‘And then there are the environmental concerns: A recent filed suit claims drilling in the Chukchi will destroy polar bear habitat.‘ (Fortune Magazine, May 5th 2008, p.63)

That was it.

In an article about oil and gas in the Arctic.

After I got over my initial confusion, I was so angry!

Is it any wonder that big business is slow to move on climate change?! This is what they read, and they respect - of course they’ll end up thinking climate change is just some minor issue for the PR department!

By burying the issue and making it seem peripheral - the author, and the energy sector are being so utterly short-sighted that it beggars belief.

Unfortunately the article is not available online - but do feel free to write to the author, Barney Gimbel (bgimbel@fortunemail.com), and give him a piece of your mind.

I couldn’t help it, sorry :)

This one features real Bollywood style song and dance!

I’ve spent the last half an hour trying to embed the following video, but it ain’t happening for me.

So watch it here.

Have a go at making your own - its a GENIUS site :)